Holiday Pop up: Annabelle Moehlmann, Land of Belle

Annabelle Moehlmann is a tastemaker whose glamorous East Hampton wedding was profiled in Vogue last year. Most recently, Annabelle launched the chic Land of Belle, a stylish holiday pop-up shop in Amagansett, New York. Annabelle and I share the belief that the pieces we surround ourselves with have the power to influence our mood and our day to day experiences. Inspired by her love of travel and the beautiful things she had seen on her adventures abroad, Annabelle decided to curate an assortment of tabletop items and decorative accessories crafted by skilled artisans. The result is a shopping destination where design lovers can find beautifully crafted gifts and home decor items with old-world style than can exist seamlessly in the homes of today, just in time for the holiday season.

Paloma Contreras: What was the impetus for launching your pop-up, Land of Belle?

Annabelle Moehlman: Similar to the gap in interior design we are seeing today, the same exists for consumers in the home decor market. As a shopper, there are few places I have been able to find where I can go and shop for small brands and producers that fit my aesthetic, where the product is unexpected, globally sourced, and accessible to the luxury shopper. I wanted to create that space for people to come and have fun exploring. Where there might be items that shoppers are aware of and already love but can’t currently buy stateside (like murano glasses by Laguna B) and then other objects are new and surprising, but still resonate with the shopper and bring back memories of past travels or places they might like to visit one day (such as decorative ceramic kaftans from Istanbul and painted sea urchins from Capri). I also craved a place where shoppers can find beautiful tabletop that isn’t available at every department store, and while high-end, is relatively easy for people to reconcile buying as it’s not a fine china-level investment.

PC: How do you define your style?

AM: I feel as though there is currently a divide in the world of interiors between a maximalist style more refitting of a bygone era and an often monochromatic, sparse contemporary look. What interests me is the space in between; meaning, how does old world beauty exist harmoniously with contemporary lifestyle. I exploring how the two styles can be mixed to really showcase beautiful antiques and home accessories, while still feeling fresh and airy. To that end, I would say my style is old world updated: layered but not overdone, grand but not pretentious, and fun but not kitsch. I like a mix of old and new, of neutrals and color, and think it is imperative t to surround yourself by items that inspire creativity and also bring to mind memories of past experiences.

PC: What inspired the product offering for Land of Belle?

AM: I take great inspiration from my travels and my longtime love of and background in interior design. I love discovering new products and small producers on my travels and bringing things home to see how they live and take on new meaning in a different environment.

PC: What’s next for you and Land of Belle?

AM: I plan to do additional pop-ups in 2018 and to launch e-commerce in Summer 2018.

Visit Land of Belle:

Dates: November 23 – December 26 Located at Communitie East a chic clothing boutique by John Patrick Amagansett Square631-267-5411Opening Hours: Sunday, Monday & Thursday 11am-5pm; Friday & Saturday 10am-6pm*Closed Tuesdays and Wednesdays https://www.communitie.net/