We worked with Burrow from day one, naming the brand, designing their logo, identity, website and user experience. Then, to help bring Burrow into living rooms everywhere, we launched a massive integrated campaign across TV, out-of-home, subway, interactive storefronts, and online video that celebrated what Burrow couches are perfect for… doing absolutely nothing. This leisurely message really resonated: In a post-transaction survey, 60% of people attributed their purchase of a Burrow sofa to the campaign.

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