CBS won’t allow any medical marijuana advertisements during the Super Bowl LIII broadcast but Budweiser, as always, will be among the major companies featured on February 3.
Anheuser-Busch today revealed their 2019 Super Bowl spot, which features Bob Dylan’s “Blowin’ In The Wind,” as Budweiser describes that their beer is now brewed with 100% renewable electricity from wind power. Furthermore, the iconic Clydesdales make their return alongside a Dalmatian for good measure.
Check out the first Super Bowl commercial below.
“This spot not only marks the return of the Clydesdales to the Super Bowl stage, but it also brings a powerful message about our commitment to brewing with renewable electricity,” said Ricardo Marques, group vp of marketing core and value brands at Anheuser-Busch (H/T Adweek).
According to Angie Slaughter, VP of sustainability at Anheuser-Busch, the company launched public global sustainability goals over a year ago.
“We’re committed to 100 percent of our purchased electricity coming from renewable resources by 2025,” Slaughter said, per Adweek. “For us, in North America, we’re halfway there, and because of that, our Budweiser brand is already at 100 percent in terms of the electricity that they use. So, it’s a great way to bring it to our consumers and teach them about what we are doing on the sustainability front.”